Higher education has become inaccessible to those who need it most. So much so, that some of even concluded that it will not benefit them or be worthwhile. How do you convince of the value of college education when they have no experience with it? That was the goal of this project. The challenge was to figure out an interactive way to engage potential students across the globe and motivate them to pursue discounted education options available to them.
UX Design Manager (Lead)
Help Facilitate Design Sprint
Present Progress to Stakeholders
Coach a Designer to Plan and Conduct User Testing
Review UI Design